Hotel Food in China: Big Chances for Overseas F&B Brands (My Opnion)
Hotel Food in China: Big Chances for Overseas F&B Brands – Here’s How to Grab Them! 2025 Ni hao, lao peng you (old friends)! I’m Jon Wang , a Shanghai lao ban running F&B at a busy five-star hotel near the Bund. For 15 years, I’ve watched foreign brands like Starbucks and Shake Shack turn our hotel lobbies into goldmines. Started with a small tea stall in my hometown, now I handle banquets for 500 guests, mixing dim sum with Italian pasta. In September 2025, China’s hotel scene is heating up like a wok on high flame—domestic travel is back, with 6 billion trips last year and more coming. Overseas F&B brands, if you’re eyeing our market, it’s a feast waiting. China’s hotel biz is set to hit 41 billion USD this year, growing 7% yearly to 58 billion by 2030. But it’s the food part that’s sizzling: Hotels are pushing eats hard as guests watch wallets, with catering sales up a bit in summer. Think plant-based burgers in Beijing or craft beers in Guangzhou—your Weste...