How to sell your clothing brand in China (Expert tips)


Since the beginning of the 21st century, many Chinese e-commerce sites have appeared on the web. These sites offer all kinds of products made in China that are sold at very low prices. They are increasingly popular in Europe, where they are seen as ideal platforms for doing good business. Aliexpress is the best known, but there are many others, each with their own specialties and peculiarities.

Aliexpress.com is an online store specializing in very low cost products. Created in 2010, it belongs to the Alibaba group. Aliexpress is a site for international sales, unlike its Taobao counterpart, also a site of the Alibaba Group, which only exists in the Chinese market.

On the Aliexpress.com site, all product sheets are therefore displayed in English, but since 2019, it is possible to put Aliexpress in French. The site exclusively reserved for individuals, but also used by certain professionals. You can buy anything there, but the site is best known for electronic items (smartphones, smart gadgets, etc.) and fashion accessories (jewelry, bags, etc.).

The operation of Aliexpress is very similar to that of Amazon, and individuals who come to buy from the site are directly connected with resellers.

One of the advantages is the protection of Aliexpress buyers, that is, if the product is not as described on the site, or if the package is not received, a refund will be offered after the opening of a complaint.

Aliexpress is available on mobile through an application compatible with Android, iOS and Yun OS which is a smartphone operating system developed by Alibaba.

ALIEXPRESS FLASH SALES>

2. Alibaba - Leader in B2B online e-commerce
alibaba Chinese website review
Alibaba.com is the world's largest B2B e-commerce site. It is aimed at suppliers, manufacturers, exporters and retailers in all sectors. These professionals can come to the site to sell or buy, retail or wholesale.

The Alibaba.com site offers products of all categories at low prices: clothing and accessories, home and garden, lighting, games and toys, electronics and even cars ...

Created in 1999, it is partly owned by the Alibaba group (72%). Part of its assets have been sold to the Yahoo! Alibaba Group is the world's largest e-commerce company in terms of transaction volume. It is also the fastest growing one.

In addition to Aliexpress.com and Alibaba.com, the group also owns the Taobao and Tmall online shopping sites, which have hundreds of millions of users each year.

3. Wish - Shopping while having fun!
wish unreliable Chinese site Founded in 2010, Wish works like Aliexpress, on the same principle as eBay. Small manufacturers are put in direct contact with the consumer through the platform. On smartphones, Wish is the most downloaded e-commerce application in the world, with more than 300 million users.

It is particularly popular in the United States. The products sold on Wish fall into four broad categories: electronics, beauty, home and baby. Wish also has, in addition to the classic application, four specialized platforms dedicated to these product categories: Geek, Cute, Home and Mama.

Wish also developed two new features to improve the user experience. On the one hand, Wish Outlet offers branded products at a lower price than the recommended retail price; On the other hand, Wish Express offers faster delivery.

4. Banggood - Easy Online Shopping!
Chinese electronic geek site banggoodBanggood e-commerce site was founded in 2006. It is aimed at individuals from all over the world. Banggood offers a very wide range of products (more than 200,000 references), of very varied categories.

You can find electronic devices, smartphone accessories, clothing, decoration, beauty products, jewelry and watches ... Banggood specializes in quality products at low prices.

We can therefore find on the site many discounts and special offers. The shipping costs are also advertised very low. Indeed, Banggood has the particularity of offering a standard delivery rate, at no additional cost, for a shipment to most countries in the world.

5. GearBest - Online Shopping For Geeks
gearbest chinese site electronics gadget geek
GearBest is owned by the Chinese company Globalegrow. This e-commerce specialist has logistics centers in Asia (China, Hong-Kong), the United States and Europe (Spain, United Kingdom). Its products are sold all over the world. 

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